An intelligence layer for the music asset class — built on proprietary index data, real-time valuation tools, and institutional-grade analytics.
Internal Review·
The Problem
Music catalogs are a multi-billion dollar asset class — trading blind.
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No standardized valuation methodology exists. Every deal is bespoke; every number negotiated with asymmetric information.
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Sellers and buyers have no way of operating off a shared set of principles, no independent data, no way to validate fair market value.
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Institutional capital is accelerating into the space — but there is no Bloomberg, no Morningstar, no data infrastructure for this asset class.
Market Opportunity
Estimated Addressable Market.
$54B
annual music rights revenue
$36B master · $18B publishing
$345B
estimated catalog market cap
$230B master · $115B publishing
1M+
music catalogs globally
zero institutional data coverage
Streaming master revenue ($25B) represents ~70% of total master. Extrapolated to full master ($36B) + publishing (~50% of master = $18B).
Market cap derived from streaming-implied cap ($160B ÷ 70%) and scaled consistently. Implied aggregate multiple: ~6.4×.
The Product — Index
We built Bloomberg for music.
Signal
Live Index Level
A single number tracking the health of the music catalog market — updated from aggregated streaming, transaction, and performance data.
Analytics
µ · σ · Risk Signals
Per-catalog growth rate, volatility, risk-adjusted momentum, market multiple, and years in market — across every indexed asset.
Intelligence
Market Feed
Tracked market cap, deal multiples, and impact-scored news — giving institutional buyers a data feed that simply does not exist anywhere else.
The Product — Valuation Lab
From signal to decision — in one tool.
Engine
10-Year DCF Forecast
Streaming decay modeling, full market mix (sync, vinyl, neighboring rights), custom assumptions — all flowing into a live, editable cash flow projection.
Discount
WACC Build-Up & NPV
Bottom-up discount rate anchored to live 10Y treasury data. Set a rate, see NPV instantly. Every assumption is explained — nothing is a black box.
Scope
Deal Structure Modeling
Toggle master vs. publishing, exclude specific revenue streams, run custom vinyl margin — full acquisition scope control for any deal structure.
Memory
Scenario Bookmarking
Save and reload complete toolkit states as named bookmarks. Compare scenarios side by side. Built for the iterative reality of real deal analysis.
Business Model
High-value licensing across the full deal ecosystem.
Tier 1
Sell-Side
Artists · Managers · Labels
Know what your catalog is worth — independently, before any conversation with a buyer begins. Stop negotiating blind.
Tier 2
Buy-Side
Acquirers · M&A Advisors · Counsel
Institutional-grade due diligence infrastructure for catalog underwriting. Model any deal, stress-test any assumption.
Tier 3
Institutional
Family Offices · PE · Data Funds
Ongoing market intelligence on music as an investable asset class. The data feed serious allocators need to cover this space.
The Team
Built by independent professionals.
WK
Warren Konigsmark
Co-Founder
RR
Rutger Rosenborg
Co-Founder
TA
Talal Abbas
Co-Founder
SS
Sasha Stoikov
Advisor
Equity Structure
Aligned to build something long-term.
Founders
~50% · Core team equity
Fund / Owner
~40% · Platform investor
Option Pool
~10% · Future team & advisors
Exact percentages and vesting schedule subject to discussion. This represents the proposed structural split, not finalized terms.
Open Items
Next steps before we move.
⚑ Action
Finalize cap table terms, vesting schedule, and option pool structure
⚑ Action
Define milestone targets the initial funding period is designed to achieve
⚑ Action
Add team role descriptions and individual bios for external pitch version